There are many high-end laptop in the market and today we're gonna compare two ultrabook which have relatively the same price. Both ultrabook price are around $1,000.

First to look is the processing unit of both ultrabook...
Asus Zenbook Prime UX31A Touch offer two kind of processor, Intel i5 3317U and i7 3517U, while Samsung ATIV Book 7 which is rebranding of Samsung Series 7 offer intel i5 3337U, some sources said that Samsung ATIV Book 7 is also offer intel i7 processor.

Graphics:
Asus Zenbook Prime UX31A Touch packed with Integrated Intel HD Graphics 4000, while Samsung ATIV Book 7 give better graphic by using Radeon HD8550M to HD8570M

Memory:
Asus Zenbook Prime UX31A Touch comes with DDR3 1600 MHz SDRAM, 4 GB, OnBoard Memory while Samsung ATIV Book 7 comes with 4 GB DDR3 that can be upgraded up to 16 GB.

Storage:
Storage capacity for Asus Zenbook Prime UX31A Touch is 128 to 256 GB SATA III SSD while storage capacity for Samsung ATIV Book 7 is have relatively the same storage capacity.

Display:
Both ultrabook have 13.3" FullHD 1920x1080

Battery:
Asus Zenbook Prime UX31A Touch battery capacity is 50 watthours (WHrs) while Samsung ATIV Book 7 battery capacity is 57 WHrs.